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Description of Business/Organization
Current web site address, primary market, primary products/ services, competitive advantages

Project Goals
Primary reasons and goals for this project, how you will measure success

Target Audience
Business or consumer, narrow or mass audience, age range, computer skills, platform considerations, screen sizes, accessibility concerns

Design Considerations
Logo, fonts, colors: Pantone, RGB, etc; elements which constitute your design identity: slogans, bylines, illustrations

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