SPLASH!

While visiting web sites of companies in my local area today, I ran into several splash intro pages. You know, those intro pages with big Flash animations welcoming you to the web site. Completely unnecessary pre-home pages.

NOTE:

This practice of adding a splash page is outdated. It also fails to add informational or entertainment value as 100% of visitors will skip the intro.

TIPS:

1. Web site animations should serve a purpose, help users reach a goal, learn something.
2. Animations which are purely decorative are annoying and useless.
3. Animations should give users the option to stop, pause, play, skip, fast-forward, rewind.
4. Animations and/or videos should also give users some feedback — as in length of animation, download progression, etc.

EXAMPLE

After a recent downpour, my roof leaked and ruined the drywall in the ceiling. What to do? Here’s an animation that’s functional and understandable. It is easy to follow, clearly showing the steps for repairs. It includes the text in addition to audio. And, it has the options to stop, pause, play, fast forward, etc. Great job! (By the way, I’ve personally worked with Easy2 DIY programs and staff, and they are absolutely great. Maybe I’ll do a review on their software…)

Tags: splash pages

This entry was posted on Wednesday, September 23rd, 2009 at 11:48 am and is filed under Flash, Uncategorized, Web design, Website Content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.