This short video interviews John Marshall of MarketMotive (former CEO of ClickTracks) and explains how small businesses can make the most of their analytics software. He recommends you answer 2-3 business questions you’ve crafted in just a half an hour using your analytics program. He recommends 3 different web analytics tracking programs. And he also offers resources for help deciphering your analytics reports.
Avinash Kaushik lists 7 actionable “small and medium sized ideas” that will add up to big changes and hopefully big ROI for your website. These aren’t necessarily new projects, just tweaks and changes to the way things are already being done. Kaushik calls them “immediately fixable things”. Try out a few and let us know how it works out for you!
