Mindspring Design | South Jersey Website Design & Graphic Design Blog » style guide http://mindspringdesign.com/blog Wesite Design & Graphics Advice for South Jersey Small Businesses Sun, 18 Dec 2011 23:19:40 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Protect Your Logo with a Logo Style Guide http://mindspringdesign.com/blog/protect-your-logo-with-a-logo-style-guide/ http://mindspringdesign.com/blog/protect-your-logo-with-a-logo-style-guide/#comments Sat, 14 Mar 2009 03:42:25 +0000 admin http://mindspringdesign.com/blog/?p=198 Do you have a logo for your small business? Great! Have you crafted a logo style guide? Sometimes people outside your company need to use your logo. And a style guide is a brief document that will help to protect the use of your logo. After you’ve paid all that money for a well-designed logo, you don’t [...]
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Do you have a logo for your small business? Great! Have you crafted a logo style guide? Sometimes people outside your company need to use your logo. And a style guide is a brief document that will help to protect the use of your logo. After you’ve paid all that money for a well-designed logo, you don’t want somebody changing up the colors, stretching it, or putting their own initials on it!

I’ve listed some important elements that should be included in your logo style guide below. If you think of others, please share them with our community!

  • Size: such as smallest size it can be printed at
  • Surrounding white space: least amount of white space around the logo — usually determined in proportion to your logo
  • Colors: for example, specific Pantone colors you use
  • Background: provide examples of the logo on permitted background colors, or specify what is allowed
  • Fonts: permitted fonts that can be used in conjunction with logo
  • Options: give optional logos for people to choose from
A logo style guide need not be stuffy. Check out this example style guide over at Mozilla.
Make sure you follow your style guide once it is complete. Give a copy to everyone in your company with access to your logo. Make a copy available online if your logo is downloadable. And refer your web or graphic designers to it when contracting out creative assignments.
** Call Mindspring Design at (856) 393-0385 to publish your own personal, custom logo style guide. **
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