Okay, there’s this one blog I stalk everyday. Actually two to three times a day. Sometimes more ; ) It’s less than a year old, and already the blogger has a large following, tons of commenters, an industry presence, popularity on YouTube, and is even turning a profit! Part of my obsession with this blog comes from a strong prior interest in the topic (beauty/haircare). But the other part comes from my desire to analyze and share this blogger’s secrets to success!

A pro blogger:

• Posts a couple of times per day (I know not all will agree with this one, it really depends on the nature of the blog)
• Posts lots of pictures (where applicable)
• Writes about a popular, niche market, filling a need for information
• Invites other voices/writers on the blog
• Holds contests and giveaways
• Stays up-to-date on the industry buzz, even attending/participating in professional events
• Develops series of posts that can be repeated with new information (informational series, story-telling series, tutorial series, etc.)
• Has personality
• Invites comments
• Invites photo submissions and stories
• Shares personal emotions, experiences, thoughts and mistakes
• Has many different, appealing categories listed in the sidebar
• Is a cheerleader for her supporters and views information sharing as a labor of love
• Coins her own terms, gaining an internet following and building a brand
• Stays mainly positive in tone

This is what I’ve noticed about this successful blogger. I will remain a loyal reader until she stops posting — who knows what valuable beauty tips I’ll miss if I don’t! Hopefully you can use some of her blogging secrets to breathe life into your blog.

Let me know what works for you…