Nielsen Interview on Mobile App Usability
Check out this interview on mobile app usability:
Nielsen gives good tips on making a mobile app for your company.
I want to add my thoughts on short copy, however. You want to keep text concise, but not ambiguous. Titles and explanations should not be able to be misinterpreted. In your editing, keep things crystal clear.
I recommend small businesses who are developing apps to read this article along with the App Makeover article (especially under the subhead “One Bad Screen=Millions Lost”), and other news in Nielsen’s Alertbox.