Benefits of a Competitive Analysis
What is a Competitive Analysis?
I often recommend a competitive analysis to small business owners who are looking to design or redesign their websites. You generally identify several or many industry competitors, and based on quantitative and qualitative analysis, I prepare a summary of findings and recommendations for the website. A competitive analysis will help you see what your competition is doing right and what they’re doing wrong, and how you can do things better. You also save yourself time by not reinventing the wheel, while at the same time adapting and innovating features and functionality.
How Would My Website Benefit from a Competitive Analysis?
- Get an edge over your competition’s website
- Find the best way to format your website
- Get a conversation going about possibilities
- Think of new ways to present information
- Think of new things to include
- Help decide the best approach for a visual style
- Compare usability and set a benchmark for improvement
Get your competitive analysis now. Contact Mindspring Design.
