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A Small Business Approach to Web Analytics: John Marshall

This short video interviews John Marshall of MarketMotive (former CEO of ClickTracks) and explains how small businesses can make the most of their analytics software. He recommends you answer 2-3 business questions you’ve crafted in just a half an hour using your analytics program. He recommends 3 different web analytics tracking programs. And he also offers resources for help deciphering your analytics reports.

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This entry was posted on Monday, March 23rd, 2009 at 10:56 am and is filed under Analytics, Interviews, Small Business, Website Development & Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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