According to the WebProNews Staff, about three-quarters of all online shoppers are dissatisfied with their online shopping experiences. In addition, “Nearly 80 percent rarely or never purchase a product without complete information, and 72 percent will take off to a competitor that does supply that information.”

If you offer an online shopping experience, these are sobering numbers. In the article 24 Ways to Get a Customer and Keep a Customer, you will find the top mistakes e-commerce websites make, and how to beat out your online competition. It highlights the importance of the search function and your landing pages.

WebProNews also notes that a study from the e-tailing group listed these as the most important online shopping features to customers:

1.    Product overview
2.    Merchant’s guarantee
3.    Stock status/availability
4.    Quality of image
5.    Customer service links
6.    Product specific information
7.    Long description
8.    Size chart
9.    Toll-free number
10.    Ratings and reviews

Not only do you need these features, but they must be functioning correctly and be simple and intuitive to use. Contact Mindspring Design today to install these features on your e-commerce website.

For the other 14 quick fixes, read:
24 Ways to Get a Customer and Keep a Customer

This entry was posted on Thursday, December 31st, 2009 at 1:28 pm and is filed under Small Business, Website Content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.